Shares of Visa Inc (NYSE:V) ended Monday session in green amid volatile trading. The shares closed up +0.24 points or 0.29% at $83.12 with 7.37 million shares getting traded. Post opening the session at $83.13, the shares hit an intraday low of $82.94 and an intraday high of $83.54 and the price vacillated in this range throughout the day. The company has a market cap of $195.10 billion and the numbers of outstanding shares have been calculated to be 1.89 billion shares.
Visa Inc (V) in partnership with Oracle, introduced Visa Advertising Solutions, a new suite of products to help merchants understand whether their digital advertising efforts are influencing consumer purchase decisions online and in-stores.
Leveraging digital advertising and cross-device connection data from Oracle Data Cloud with aggregated purchase data from Visa Advertising Solutions, merchants can measure consumer response to advertising campaigns run on mobile, display, video and social channels, and use the insights gained to optimize their efforts.
Visa Advertising Solutions can also recommend targeted customer segments for future ad campaigns and timely offers based on past purchase behavior, which can be supplemented with demographics and consumer interests, among other data, from Oracle Data Cloud. Purchase data shared with advertisers is always aggregated and de-identified.
“Successful marketing efforts depend on rich data to measure the results and effectiveness of each channel,” said Mike Lemberger, senior vice president, loyalty and data solutions, Visa Inc. “Combined, Visa and Oracle have unique and powerful assets to help merchants connect the dots between advertising spend and business results – the holy grail of any marketing program.”
Shares of Banco Santander, S.A. (ADR) (NYSE:SAN) ended Monday session in red amid volatile trading. The shares closed down -0.01 points or -0.23% at $4.42 with 3.26 million shares getting traded. Post opening the session at $4.43, the shares hit an intraday low of $4.41 and an intraday high of $4.46 and the price vacillated in this range throughout the day. The company has a market cap of $62.46 billion and the numbers of outstanding shares have been calculated to be 14.39 billion shares.
Banco Santander, S.A. (ADR) (SAN) announced that William Rainer, a current member of the SC Board of Directors and Chairman of the Audit and Regulatory and Compliance Oversight Committees, has been appointed Chairman of the SC Board. Blythe Masters has resigned from the SC Board of Directors to take on a new role with Banco Santander, S.A. (“Banco Santander”) as Group Senior Advisor on blockchain. Masters will also join Banco Santander’s International Advisory Board and the board of its online-only bank, “Openbank,” once necessary approvals are final.
Banco Santander Executive Chairman Ana Botín said, “I am very excited that Blythe and Bill have agreed to take on new roles for Santander. Blythe will bring her expertise in banking, business and blockchain where it will have significant impact to our digital bank, International Advisory Board and strategy team. She has done an outstanding job for SC, and I’m looking forward to her focusing on our global efforts in digital banking.” Botín added, “Bill knows SC’s business well, having ably served as an active and engaged SC committee chair and Board member. I know he will be an outstanding representative for SC’s shareholders, and will help the business strategically and commercially.”