Shares of Oracle Corporation (NYSE:ORCL) ended Tuesday session in green amid volatile trading. The shares closed up +0.27 points or 0.69% at $39.30 with 10.64 million shares getting traded. Post opening the session at $38.90, the shares hit an intraday low of $38.86 and an intraday high of $39.49 and the price vacillated in this range throughout the day. The company has a market cap of $160.21 billion and the numbers of outstanding shares have been calculated to be 4.11 billion shares.
On September 27, 2016 Visa Inc., in partnership with Oracle, introduced Visa Advertising Solutions, a new suite of products to help merchants understand whether their digital advertising efforts are influencing consumer purchase decisions online and in-stores.
Leveraging digital advertising and cross-device connection data from Oracle Data Cloud with aggregated purchase data from Visa Advertising Solutions, merchants can measure consumer response to advertising campaigns run on mobile, display, video and social channels, and use the insights gained to optimize their efforts.
Visa Advertising Solutions can also recommend targeted customer segments for future ad campaigns and timely offers based on past purchase behavior, which can be supplemented with demographics and consumer interests, among other data, from Oracle Data Cloud. Purchase data shared with advertisers is always aggregated and de-identified.
“Successful marketing efforts depend on rich data to measure the results and effectiveness of each channel,” said Mike Lemberger, senior vice president, loyalty and data solutions, Visa Inc. “Combined, Visa and Oracle have unique and powerful assets to help merchants connect the dots between advertising spend and business results – the holy grail of any marketing program.”
Shares of Nokia Corp (ADR) (NYSE:NOK) ended Tuesday session in green amid volatile trading. The shares closed up +0.09 points or 1.60% at $5.71 with 6.16 million shares getting traded. Post opening the session at $5.58, the shares hit an intraday low of $5.58 and an intraday high of $5.72 and the price vacillated in this range throughout the day. The company has a market cap of $32.86 billion and the numbers of outstanding shares have been calculated to be 5.77 billion shares.
On Sept. 27, 2016 Nokia is expanding its exclusive partnership with China Unicom for the high-end core router CR-B for three continuous years with its large-capacity core router platform – the 7950 Extensible Routing System (XRS). China Unicom selected the 7950 XRS family to build a more intelligent, flexible and scalable core network with the ability to meet future capacity demands and support the country’s national broadband plan.
China Unicom initially deployed the 7950 XRS into metro networks in six provinces – Beijing, Shandong, Jiangsu, Jiangxi, Inner Mongolia and Qinghai – and this year plans to scale out to an additional four including Heilongjiang, Henan, Zhejiang and Hunan to improve speed and response times for the fixed and mobile broadband subscribers.
In 2013 China launched its Broadband China initiative to invest $182 billion to boost the speed and quality of Internet services across the country. The aim is to reduce the digital divide by providing businesses and urban and rural citizens with national broadband coverage by 2020. In keeping with this initiative, China Unicom has been continually improving the scale and capacity of its networks.
Nokia’s industry-leading 7950 XRS platform delivers the scale, efficiency and versatility required so China Unicom can address the full range of core networking requirements with room to also meet capacity demands well into the future. In addition, the XRS is based on a highly programmable Network Processor (NP) architecture that provides the capacity and capabilities needed as cloud service requirements evolve.