Shares of Oracle Corporation (NYSE:ORCL) ended Thursday session in red amid volatile trading. The shares closed down -0.53 points or -1.28% at $40.72 with 16.73 million shares getting traded. Post opening the session at $40.93, the shares hit an intraday low of $40.60 and an intraday high of $41.00 and the price vacillated in this range throughout the day. The company has a market cap of $167.88 billion and the numbers of outstanding shares have been calculated to be 4.12 billion shares.
On Aug. 12, 2016 Oracle Data Cloud launched the largest business-to-business (B2B) audience data marketplace to help make programmatic and data-driven B2B marketing easier.
To help B2B marketers improve their targeting throughout the marketing funnel, Oracle Data Cloud’s B2B audience solution provides access to more than 400 million business profiles through thousands of B2B audience segments, thus creating a highly scalable and customizable targeting solution. In addition, more than one million addressable US companies add powerful account-based marketing (ABM) capabilities to a marketer’s targeting toolkit.
Oracle Data Cloud’s B2B audience solution is designed to meet specific B2B marketing needs:
- Account-Based Marketing – Reach buyers and decision makers at specific companies to align B2B marketing and sales efforts
- Company Past Purchases – Build audiences based on companies that have purchased a specific enterprise solution in the past
- Event-Based Marketing – Digitally target professionals who have attended or are considering attending specific industry events related to a business’ products
- OnRamp for B2B – Upload and reach their prospect and customer databases through digital marketing campaigns
“Our B2B audience solution is designed to provide the digital targeting flexibility and scale that B2B marketers need,” said Rob Holland, Group Vice President of the Oracle Data Cloud. “Our account-based marketing backbone recognizes that effective digital B2B marketing should support a company’s sales goals by focusing on the accounts it is trying to reach.”
Shares of Applied Materials, Inc. (NASDAQ:AMAT) ended Thursday session in red amid volatile trading. The shares closed down -0.12 points or -0.40% at $29.79 with 8.17 million shares getting traded. Post opening the session at $29.86, the shares hit an intraday low of $29.64 and an intraday high of $29.97 and the price vacillated in this range throughout the day. The company has a market cap of $32.12 billion and the numbers of outstanding shares have been calculated to be 1.08 billion shares.
Applied Materials, Inc. (AMAT) on Sept. 08, 2016 announced that its Board of Directors has approved a quarterly cash dividend of $0.10 per share payable on the company’s common stock. The dividend is payable on December 15, 2016 to shareholders of record as of November 25, 2016.