Shares of Fitbit Inc (NYSE:FIT) ended Friday session in green amid volatile trading. The shares closed up +0.02 points or 0.13% at $14.84 with 8,003,406 shares getting traded. Post opening the session at $15.10, the shares hit an intraday low of $14.80 and an intraday high of $15.19 and the price vacillated in this range throughout the day. The company has a market cap of $3.30 billion and the numbers of outstanding shares have been calculated to be 222.15 million shares.
Fitbit Inc (FIT) on September 26, 2016 announced the availability of Fitbit Charge 2™ at major retailers worldwide. With Charge 2, Fitbit has reimagined its best-selling fitness wristband, Fitbit Charge HR™1, with a new sleek look, innovative health and fitness tools based on its proprietary PurePulse® continuous wrist-based heart rate tracking, an enhanced fitness experience, and smarter technology.
Charge 2 has already captured high acclaim from both consumers and the media. Since becoming available on Amazon.com, it has been ranked the #1 best-selling device under multiple categories, including Fitness & Activity Monitors and Heart Rate Monitors. Charge 2 has also been favorably reviewed by leading consumer technology news publications including CNET and PC Magazine, receiving the “Editors’ Choice” award for fitness trackers from both publications.
“As the category leader with over nine years of experience, we have demonstrated our consistent ability to deliver new hardware and software that consumers love, and that motivates and inspires a community of millions across the globe to reach their health and fitness goals,” said Woody Scal, Chief Business Officer at Fitbit. “We’ve maintained our focus on health and fitness with Charge 2 and it reflects our deep understanding of what consumers want in wearable device, with a sleek new look, and a fitness experience that is more engaging, motivating and personal than ever.”